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IDOS

F İstanbul 2026

Concluded 26–29 August 2026

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About Company

Bebehum was born out of a bold vision: to offer safe, high-quality, locally produced baby formula in a market where domestic options are nearly non-existent. Developed through a comprehensive R&D project led by a dedicated team of food engineers, bebehum represents Gürler Global’s commitment to innovation, health, and trust in infant nutrition.
As part of Gürler Global, an established company in the baby products industry, bebehum builds on a strong foundation of experience in both manufacturing and international trade. The company’s journey began with the "bebegen" brand, which rapidly grew through e-commerce, retail stores, and a widespread distribution network both in Türkiye and abroad.
Gürler Global has successfully expanded its global reach, participating in international trade fairs and exporting to various countries. Its baby formula and other baby care products are produced under strict quality standards and certified with ISO 22000 HACCP, ISO 22716, and HALAL certifications.
Today, Gürler Global continues to grow with its two strong brands — bebehum in baby nutrition and bebegen in baby clothing — offering safe, reliable, and accessible products to families across the globe.